Wow. I don't know what to make of this.
Not so much the idea of an IPhone application that helps old people, but that Lou Reed is marketing it and in some ways leading people to believe that he developed it.
Yes, it's Lou saturated in color to hide his wrinkles promoting an application that zooms your IPhone contacts.
Nothing wrong with that...but Lou Reed?
It's neither funny nor all that motivating; do they really think that Lou in oversized glasses and poking a $300 phone with a Japanese Sai is good marketing?
And the name Lou Zoom? Reeks of his ego more than a memorable name for an app that may indeed have a market.