Thursday, July 21, 2011

Dead Kennedys Ask: What Kind Of Beer Do You Like, Neighbor

Got this in my email today. At first, I thought it was an old April Fools joke I forgot to open last spring.


Dead Kennedys Furious With Heineken Over Un-Authorized Use Of Music To Promote Beer

As recently reported by NME, The Guardian, AOL Spinner, NY Press, and a host of other news agencies, Heineken was forced to remove an advert which features a cover of the Dead Kennedys' 'Too Drunk To Fuck' because of complaints it would encourage binge drinking. Heineken had used the song in a commercial tie-in to promote its beer in banner advertisements broadcast via the popular music website Spotify.

Spotify had been running a series of banner advertisements, which directed users to a special "lounge style" playlist as part of a campaign for the beer Kronenbourg 1664

One of the tracks used was the Dead Kennedys' 'Too Drunk To Fuck', which attracted a number of complaints to the independent industry watchdog, The Portman Group. The complaints were then investigated and were found to be in breach of a rule which bans advertisers from "encouraging irresponsible or immoderate drinking".

Dead Kennedys emphatically deny that they ever gave Heineken permission to use the song. The band's attorneys have contacted Heineken to address the un-authorized use. Dead Kennedys have never authorized any company to use this song or any of the band's songs to promote a consumer product (let alone the consumption of alcohol) in this or any advertisement


Tanja said...

Obviously the group upset about this is not familiar with the DKs sense of humor or sarcasm.

Flint Stone said...

Now I've got diarrhea